DESIGN IT!(en)

Career

Lucas Pettinati is a Senior Interaction Designer at Yahoo!, Inc. and leads design efforts for the Yahoo! User Interface Library (YUI). He helped create the YUI Rich Text Editor widget and improved user experience for several other YUI widgets.

Lucas is responsible for Yahoo's all new user registration process and the redesigned Yahoo! Personals site. With 10 years of design experience, Lucas has designed products for American Express, Sabre Holdings, BMC Software, and Yahoo!.

Lucas holds a BA in Architecture from the University of California at Berkeley and sits on the industry advisory board for the Georgia Institute of Technology's HCI Master's program.

Career

Larry L. Constantine, IDSA, ACM Distinguished Engineer, is an award-winning designer and design methodologist specializing in visual and interaction design for software and Web applications.

One of the pioneers of software engineering whose current work centers on activity modeling and usage-centered design, he has contributed numerous concepts and techniques forming the foundations of modern practice in software engineering and applications design and development.

His award-winning design innovations include multiple patents in human-machine interaction. His publications in both the computer sciences and human sciences include over 175 articles and papers plus 17 books, among them Software for Use (Addison-Wesley, 1999; Japanese edition: Kozo Keikaku Engineering, 2005), written with Lucy Lockwood and winner of the prestigious Jolt Award as the best book of 1999, The Peopleware Papers (Prentice Hall, 2001), and the classic text, Structured Design, (Prentice Hall 1979), writte n with Ed Yourdon.

His books have been translated into nine languages, including Japanese, Chinese, and Russian. A highly regarded presenter and teacher, he has lectured and taught around the world and has keynoted numerous major international conferences.

Constantine is Chief Scientist with Constantine & Lockwood, Ltd., the international design consultancy he co-founded, and Director of the Laboratory for Usage-centered Software Engineering (LabUSE) at the University of Madeira, Portugal where he is also a professor in the Department of Mathematics and Engineering.

Career

Kevin Clark is Program Director, Brand and Values Experience, IBM Corporate Communications. He is responsible for discovering and creating new ways for clients to interact with and experience IBM. He is also the global IBM Brand Experience Community Leader.

Clark is the first Program Director Emeritus for IBM Alumni Relations, responsible for creating an ecosystem of enduring affiliation and mutual benefit for current and former IBM employees leading a global organization known as The Greater IBM Connection. Before his current assignment he was Program Director, Brand Experience Strategy and Design, part of the IBM corporate marketing and strategy team. He joined IBM in Charlotte, North Carolina, in 1979.

Before joining the corporate staff, he was the Program Director, Market Intelligence and Business Development for IBM Personal Systems Group with four direct report managers, and a total staff of 60. He was also Brand Steward and portfolio architect of the IBM Think family of personal computer offerings, including IBM ThinkPad notebook computers, IBM ThinkCentre desktop computers, and IBM ThinkVantage Design and Technologies. The Think brand assets and management system were sold by IBM to Lenovo in the fall of 2004 for $1.6 billion.

Kevin is the author of Brandscendence: Three Essential Elements of Enduring Brands published by Dearborn Trade Press in 2004, and is a contributing author to several other books, including McGraw-Hill's Wireless Rules by Frederick Newell and Katherine Newell Lemon.

He is co-author of IBM's Think Strategy: melding business and brand strategy, appearing in the spring 2004 issue of Strategy and Leadership magazine, co-author of Experience Design that Drives Consideration for the Winter 2006 issue of Design Management Journal, and How IBM Innovates for the April 2006 issue cover story for PDMA Visions, the professional journal for the Product Development Management Association.

Kevin is an international speaker about brand strategy, customer experience design, and change management. He works with marketing experts, brand strategists, designers, academics, futurists, and members of the media about the wants and needs of customers, and emerging social and technology trends.

Kevin lectures regularly at Duke University Fuqua School of Business and the University of North Carolina at Chapel Hill. He has also lectured at Northwestern University, University of Colorado at Boulder, Fordham University, Pace University, and Keio and Chiba universities in Japan. He is certified in Spiral Dynamics, is a member of the Design Management Institute, is a member of the International Affairs Council, and has been a senior instructor for the IBM Marketing Management Institute. He is a graduate of the University of Tulsa with a Bachelor of Science Degree, School of Arts & Sciences, in Communications, 1978.

Career

Bob Boiko is founder and president of Metatorial Services Inc., and is a faculty member of the University of Washington Information School. In 2004, Bob sparked the creation of CM Professionals, the first and only content management organization for practitioners.

Recognized world-wide as a leader in the field of content management, he has almost 20 years of experience designing and building Web, hypertext and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing). Bob has sat on many advisory boards and is the recipient of many awards including the 2005 EContent 100 Award for leadership in the content management industry. He is author of two editions of "The Content Management Bible" and "Laughing at the CIO: A parable and Prescription for IT Leadership". Bob is internationally known for his lectures and workshops.

Bob is an extremely skilled analyst, facilitator, teacher, designer, and architect and has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.

Metatorial Services is a micro consultancy, specializing in content and information management strategy and design. With a range of commercial, governmental, and non-profit clients of every size, Metatorial Services has worked on just about every aspect of information management.

The University of Washington's Information School is a group dedicated to helping shape the emerging electronic information discipline. At the iSchool, Bob has trained hundreds of information professionals and designed programs in content management, metadata, business analysis, information initiative planning, information architecture, information system design, and public access to information.